Safety and Security
Report Fraud launches
Report Fraud launches This week, the City of London Police, the national lead force for fraud, announced the full public launch of Report Fraud, which has now officially replaced Action Fraud.
Published: 24 January 2026
Report Fraud launches This week, the City of London Police, the national lead force for fraud, announced the full public launch of Report Fraud, which has now officially replaced Action Fraud.
A new media and advertising campaign is going live from Monday 19 January to help raise awareness of the brand-new service for reporting cyber crime and fraud. The advertising campaign will run across radio and social channels, featuring the service’s clear new visual identity and message, ‘Every Report Counts’.
Please see the campaign hero film here: https://youtu.be/CpZRbpNxCOM
For more information, you can read more of the press release here: https://www.cityoflondon.police.uk/news/city-of-london/news/2026/january/report-fraud-launches/